Strategic Marketing

Accelerate your career in marketing with the executive programs in strategic marketing, that will equip you with solid knowledge about the latest analytical tools and techniques and best industry practices in all key areas of marketing.

Certificate
ANALYTICAL MARKETING
4 Modules:
Managing Consumer Insights
Return on marketing Investment
Advanced Pricing
Elective
Diploma
STRATEGIC MARKETING
 
1 Year Program
10 Modules
 
 
Certificate
BRANDING & DIGITAL MARKETING
4 Modules:
Brand Management
Marketing Communication
Marketing 2.0
Elective

WHY STRATEGIC MARKETING?

  • 1 Marketing is undergoing a radical transformation

Today marketing is not simply acting on subjective instincts or opinions anymore. The increasing amount of available information about customers and their behavior is driving a transformation towards a more fact-based approach to marketing. This transformation is creating demand for marketing professionals, who possess the knowledge and skills to leverage these new opportunities to better cater to the individual needs of customers and make smarter and better marketing decisions.

  • 2 Accelerate your career with the latest knowledge in all relevant areas of marketing

Our programs prepare participants for high level marketing positions by equipping them with solid knowledge about the latest tools and techniques and best industry practices in key areas of marketing such as web marketing, branding, pricing and more. Our marketing programs are designed for marketing professionals who wish to get ahead with new knowledge of state of the art topics, tools, techniques and approaches or for managers who are considering a career change and who would like to work in the marketing field.

 

  • DOWNLOAD BROCHURE


Testimonials

Testimonial I

«Attending the program has given me the confidence I need for a change in my career»

CHIARASTELLA SIMONE
Product Planning Analyst, Polo Ralph Lauren, Europe
Testimonial II

«Cosmopolitan atmosphere, knowledgeable students, experienced professors, helpful coordinators, relevant case studies and interesting class discussions make this program a lifetime experience»

MARWA MOUSTAFA
Communication Manager, Egypt

«The program provides a great overview of the most relevant subjects in marketing and demonstrates how to use best-practice analytical tools and consumer insights to lead business strategy.»

MOARI AVANCINI
Web Consultant, UEFA
Testimonial III

«The richest source of knowledge has come from a combination of my peers,…, as well as the most recent examples provided by the professors.»

MELANIE VANBERGHEM
Marketing Manager, Firmenich
Testimonial IV

Contact

TEL:

+41 (0) 22 379 88 29

EMAIL:

marketing@unige.ch

ADDRESS:

Strategic Marketing

GSEM University of Geneva

Uni Mail

Boulevard du Pont d' Arve 40

CH-1211 Geneva 4

Switzerland