Strategic Marketing

 Accelerate your career in marketing with the executive programs in strategic marketing, that will equip you with solid knowledge about the latest analytical tools and techniques and best industry practices in all key areas of marketing.

 

Certificate
ANALYTICAL MARKETING
5 Modules:
Managing Consumer Insights
Return on marketing Investment
Advanced Pricing
Elective
Elective
Diploma
STRATEGIC MARKETING
 
1 Year Program
10 Modules
 
 
Certificate
BRANDING & DIGITAL MARKETING
5 Modules:
Brand Management
Marketing Communication
Marketing 2.0
Elective
Elective

 

 

ONE WEEK LEFT TO APPLY FOR THE ACADEMIC YEAR 2017-2018 ! Deadline: June 30th


WHY STRATEGIC MARKETING?

  • 1 Marketing is undergoing a radical transformation

Today marketing is not simply acting on subjective instincts or opinions anymore. The increasing amount of available information about customers and their behavior is driving a transformation towards a more fact-based approach to marketing. This transformation is creating demand for marketing professionals, who possess the knowledge and skills to leverage these new opportunities to better cater to the individual needs of customers and make smarter and better marketing decisions.

  • 2 Accelerate your career with the latest knowledge in all relevant areas of marketing

Our programs prepare participants for high level marketing positions by equipping them with solid knowledge about the latest tools and techniques and best industry practices in key areas of marketing such as web marketing, branding, pricing and more. Our marketing programs are designed for marketing professionals who wish to get ahead with new knowledge of state of the art topics, tools, techniques and approaches or for managers who are considering a career change and who would like to work in the marketing field.

 

  • DOWNLOAD BROCHURE


Testimonials

Testimonial I

«Attending the program has given me the confidence I need for a change in my career»

CHIARASTELLA SIMONE, Product Planning Analyst, Polo Ralph Lauren, Europe
Testimonial II

«Cosmopolitan atmosphere, knowledgeable students, experienced professors, helpful coordinators, relevant case studies and interesting class discussions make this program a lifetime experience»

MARWA MOUSTAFA, Communication Manager, Egypt

«The program provides a great overview of the most relevant subjects in marketing and demonstrates how to use best-practice analytical tools and consumer insights to lead business strategy.»

MOARI AVANCINI, Web Consultant, UEFA
Testimonial III

«The richest source of knowledge has come from a combination of my peers,…, as well as the most recent examples provided by the professors.»

MELANIE VANBERGHEM, Marketing Manager, Firmenich
Testimonial IV
Testimonial V

«I now see the world with a different lens, and have been able to apply the Strategic Marketing skills acquired during the program, almost in real time! »

TAHRIER HIJAZI, Journalist, European Broadcasting Union
Testimonial VI

«This program has been very relevant to the work I do every day as a Product Manager. »

LOUIS MAJA, Product Manager, Audemars Piguet

«The students' different cultures, backgrounds and professional experiences make this course even more valuable both professionally and personally.»

SILVIO RAMONDETTI, Marketing & Service Specialist, Medtronic
Testimonial III

«I found that the DAS in Strategic Marketing exceeded my expectations. In a period of career transition, it inspired my passion for the subject so much that I decided to create my own marketing consultancy! »

STEVEN LYNCH, Owner of Steven Lynch Consulting
Testimonial IV
Testimonial V

««Attending the DAS Strategic Marketing was an exciting personal challenge.»

CHIARA LEARDI, Sales Manager, AdBase
Testimonial VI

«I strongly recommend this training to anyone who wishes to evolve into a position that requires a strategic vision of marketing and who needs modern tools when it comes to making decisions. »

MARC MONTANDON-LA-LONGE, Marketing Manager, Groupe E plus SA
«I have launched a new entrepreneurial venture after the course and it has contributed to getting job offers from renowned global professional services firms where I can apply many of the concepts and digital tools that support my decision-making on a daily basis and the development of creative marketing and business development strategies. »

MICHAEL SCHWEIDLER, Director,
OneNineOne Ltd

Contact

TEL:

+41 (0) 22 379 88 29

EMAIL:

gsem-exec-marketing@unige.ch

ADDRESS:

Strategic Marketing

GSEM University of Geneva

Uni Mail

Boulevard du Pont d' Arve 40

CH-1211 Geneva 4

Switzerland