The marketing industry is undergoing a fundamental transformation. Consumers and businesses are increasingly shifting their attention from traditional media marketing to the Internet, wireless devices, and other digital media. Today, companies must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed. Research indicates that digital marketing budgets are increasing dramatically, and digital media campaigns are becoming a pivotal part of effective marketing plans.
The Certificate of Advanced Studies in Branding & Digital Marketing teaches executives how to build effective branding and digital marketing strategies to best capitalize on the new business opportunities that rise from the fundamental transformations in the marketing industry. Participants will learn the relevant skills needed to build effective brands in today’s business environment through practical applications and interactive in-class discussions.
*Two classes to be selected from the Diploma of Strategic Marketing.
15 ECTS credits | Duration: September to June | Application deadline: June 30th | Fees: 6’900 CHF *Prices are subject to change without prior notice
In order to obtain a qualification, all respective modules must be successfully completed. To complete one module successfully, students must attend each course, hand in all assignments and write all exams. Evaluation criteria are defined independently for each course and follow the University standards. Each module ends with an exam (individual or group work). Our marketing programs require presence and cannot be completed through distance learning.
All marketing classes take place at Uni Mail (or other UNIGE campuses)
Boulevard du Pont-d'Arve 40
CH-1211 Genève 4