The Faculty

The Faculty for the Diploma of Advanced Studies in Strategic Marketing in Geneva School of Economics and Management is composed of leading academics and high level practitioners in their respective field of teaching.

Academic instructors have been selected based on their research AND work experience in the courses that they will teach. Our professors integrate the latest results from their research and bring their extensive work experience into the courses. This approach guarantees state-of-the-art and relevant content. Our practitioners have all completed a PhD at a leading university or business school in the respective fields that they will teach in the program, but opted for a management career. They now cover high level management positions in industries directly related to the course they teach.

Prof. Dr. PAULSSEN

Program Director

Managing Consumer Insights

Prof. Dr. STRAUB

Program Co-Director

Prof. Dr. LANGNER 

Brand Management

     

Prof. Dr. KÜBLER 

Marketing 2.0

Marketing Communications

Prof. Dr. IVENS 

Marketing Strategy

Prof. Dr. FURRER 

Service Marketing 

     

Dr. STEINHOFF

Managing & Marketing Innovation

Prof. Dr. COUSSEMENT

Customer Relationship Management

Prof. Dr. STAHL 

Advanced Pricing

     
 

Prof. PAUWELS, PH.D 

Return on Marketing Investment

 

 

Contact

TEL:

+41 (0) 22 379 88 29

EMAIL:

gsem-exec-marketing@unige.ch

ADDRESS:

Strategic Marketing

GSEM University of Geneva

Uni Mail

Boulevard du Pont d' Arve 40

CH-1211 Geneva 4

Switzerland