Why Strategic Marketing?

Today marketing is not simply acting on subjective instincts or opinions anymore. The increasing amount of available information about customers and their behavior is driving a transformation towards a more fact-based approach to marketing. This transformation is creating demand for marketing professionals, who possess the knowledge and skills to leverage these new opportunities to better cater to the individual needs of customers and make smarter and better marketing decisions.

Our programs prepare participants for high level marketing positions by equipping them with solid knowledge about the latest tools and techniques and best industry practices in key areas of marketing such as web marketing, branding, pricing and more. Our marketing programs are designed for marketing professionals who wish to get ahead with new knowledge of state of the art topics, tools, techniques and approaches or for managers who are considering a career change and who would like to work in the marketing field


Fereshteh VAHIDI


+41 (0) 22 379 97 16




Strategic Marketing

GSEM University of Geneva

Boulevard du Pont d' Arve 40

CH-1211 Geneva 4