Schedule

From September to June, courses are held:

  • over two weekends (Fridays: 2.15pm - 9pm & Saturdays: 8.15am - 1pm)
  • or over one weekend (Thursday, Friday, Saturday: 9.15am – 5pm)
MODULE   DATES 2020/2021
Marketing Strategy

September 11, 12 (2020)
& September 25,26 (2020)

Customer Relationship Management

October 9, 10 (2020)
October 30, 31 (2020)

Marketing 2.0 November 6, 7 (2020)
& November 20, 21 (2020)
Marketing Communication December 3, 4, 5 (2020)
Service Marketing

January 15, 16 (2021)
& January 29, 30 (2021)

Managing and Marketing of Innovation February 11, 12, 13 (2021)
Advanced Pricing

March 12, 13 (2021)
& March 26, 27 (2021)

Return on Marketing Investment April 16, 17 (2021)
& April 23, 24 (2021)
Brand Management May 14, 15 (2021)
& May 28, 29 (2021)
Managing Consumer Insights

June 4, 5 (2021)
& June 18, 19 (2021)

 

 

Contact

Fereshteh VAHIDI

TEL:

+41 (0) 22 379 97 16

EMAIL:

marketing[@]unige.ch

ADDRESS:

Strategic Marketing

GSEM University of Geneva

Boulevard du Pont d' Arve 40

CH-1211 Geneva 4

Switzerland