Schedule

From September to June, courses are held:

  • over two weekends (Fridays: 2.15pm - 9pm & Saturdays: 8.15am - 1pm)
  • or over one weekend (Thursday, Friday, Saturday: 9.15am – 5pm)
MODULE   DATES 2018/2019
Marketing Strategy

September

& October 5, 6 (2018)

Customer Relationship Management

October 19, 20

& November 2, 3 (2018)

Advanced Pricing

November 16, 17, 30 (2018)

& December 1st (2018)

Brand Management December 13, 14, 15 (2018)
Service Marketing

January 18, 19

& February 1, 2 (2019)

Marketing Communication February 14, 15, 16 (2019)
Managing Consumer Insights

March 8, 9, 29, 30 (2019)

Return on Marketing Investment April 11, 12, 13 (2019)
Managing and Marketing of Innovation May 9, 10, 11 (2019)
Marketing 2.0. June 13, 14, 15 (2019)

 

 

Contact

Fereshteh VAHIDI

TEL:

+41 (0) 22 379 97 16

EMAIL:

marketing[@]unige.ch

ADDRESS:

Strategic Marketing

GSEM University of Geneva

Boulevard du Pont d' Arve 40

CH-1211 Geneva 4

Switzerland